Training Curriculum & Agenda

The trainings teach that a political campaign is a complex undertaking, which requires discipline, talent and expertise.  A successful political campaign is achieved by applying skills and knowledge, not luck.  The curriculum addresses three primary themes:

Fundraising

  • Developing a prospect list
  • Utilizing multiple funding mechanisms
  • Creating a reliable donor base

Message

  • Running as an out candidate without becoming a single-issue candidate
  • Crafting and communicating a consistent message
  • Managing the press for positive results

Planning & Strategy

  • Evaluating viability as a candidate
  • Creating a campaign plan
  • Crafting a realistic budget
  • Maximization of time and resources
  • Campaign management