The trainings teach that a political campaign is a complex undertaking, which requires discipline, talent and expertise. A successful political campaign is achieved by applying skills and knowledge, not luck. The curriculum addresses three primary themes:
Fundraising
- Developing a prospect list
- Utilizing multiple funding mechanisms
- Creating a reliable donor base
Message
- Running as an out candidate without becoming a single-issue candidate
- Crafting and communicating a consistent message
- Managing the press for positive results
Planning & Strategy
- Evaluating viability as a candidate
- Creating a campaign plan
- Crafting a realistic budget
- Maximization of time and resources
- Campaign management