Principal & Founder, Reforma Strategies
Brandon Hernandez is an award-winning communications leader, executive advisor, and political consultant with strong expertise in how to successfully navigate California’s political, legislative, and business landscape. Leveraging in-depth knowledge of both the public and private sectors, Mr. Hernandez advises corporations, non-profits, and political campaigns to succeed at the state and local levels. He has been named a “Top 20 Under 40” Environmental Leader by San Francisco 7×7, received multiple national awards for a groundbreaking Spanish language campaign, and was recognized with “June 24 – as Brandon Hernandez Day” by former San Francisco Mayor Gavin Newsom.
As the Founder and Principal of Reforma Strategies, Brandon Hernandez directs world-class client solutions in the areas of Political Strategy, Public Affairs, Media Relations, Government Relations, Hispanic Communications, Reputation Management, Marketing & Ad Campaigns, Crisis Management, Issue Advocacy, and Initiative Leadership. Regardless of the industry or challenge, he has helped organizations move past complicated events, protect reputations, and prepare for media and legislative appearances. With extensive insights, connections, and strategic leadership experience, Brandon helps companies establish or expand business operations in California, representing the fifth-largest economy in the world.
For 13 years, Brandon served PG&E to meet the needs of its customers and the State of California, most recently working as the Senior Director for External Affairs and Strategic Initiatives. In this role, he led a statewide team and oversaw legislative policy, collaborated with stakeholders and government agencies, and organized public affairs activities across the state and nation. He spearheaded PG&E’s strategic rollout of more than $6B in capital investments across Northern California, established the first Zero Net Energy substation in the United States, and led a partnership to make San Francisco the greenest city in America. Previously, Brandon directed Public Affairs for the Federal Home Loan Bank of San Francisco in California and Washington DC, worked as a policy advisor for the California State Assembly Speaker and was lead for various corporate and political clients at a leading media and political consulting firm.
Mr. Hernandez holds a BA in Political Science from UC Berkeley. Beyond his professional endeavors, he serves as a Board Director for civic causes and non-profit organizations, including Voto Latino and the LGBTQ Victory Institute. Brandon enjoys travel immensely, has a passion for architecture and urban planning, and loves to explore cities around the world.