Washington, DC – Today LGBTQ+ Victory Institute launched its new name, new logo and new visual identity. This new brand honors LGBTQ+ progress since the organization’s inception in 1993, celebrates LGBTQ+ people’s joy and resilience in the face of ongoing anti-LGBTQ hate and recognizes the broad diversity of the LGBTQ+ community through the addition of the plus sign.
Watch the brand launch video here.
“In many ways, the LGBTQ+ community is at an inflection point. While we now have more out LGBTQ+ people serving in the U.S. than ever before, we still have to elect over 35,000 more out LGBTQ+ people to office to achieve equitable representation,” said Mayor Annise Parker, President & CEO of LGBTQ+ Victory Institute. “Our look may be new, but our mission to fight for LGBTQ+ representation in government has not changed. Until we achieve true equality, we will continue building, training and supporting a diverse pipeline of LGBTQ+ leaders across the globe who are ready to serve their communities.”
“Our new visual identity is a love letter to the LGBTQ+ community. We hope it will honor the progress we’ve made while also highlighting the joy and resilience LGBTQ+ people are channeling in the face of an avalanche of anti-LGBTQ hate,” said Jarod Keith, Creative Director of LGBTQ+ Victory Institute. “When LGBTQ+ people are united, we are a powerful force for progress across the globe. This new brand is also a rallying cry for our community to get engaged in the political process because at the end of the day, LGBTQ+ voices belong in all halls of power.”
